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 >  Home   >   Business start ups in Germany
German Business Etiquette in English

german business etiquette business knigge

Business start ups in Germany

- Entire chapter - 

Do you have a business idea that you want to turn into reality? Then don’t hesitate – your chances for success as an entrepreneur in Germany are good. Not only have many other foreigner entrepreneurs paved the way for you, but Germany can also offer your business a market of customers with strong purchasing power, excellent infrastructure, dependable economic conditions, and in comparison to other countries, falling labor costs.

Start ups in Germany

The following chapter will give you some guidelines for starting your own business in Germany and provide you with contacts to possible business partners who can help you set up shop while avoiding unnecessary hang-ups.

Getting started

Let’s first assume you have answered the basic market questions surrounding your product or service: What is my target group? How big is the potential market for my business? Who are my possible business partners? Where will my business be located? How does my timeline look? How can I raise the capital that I will need to get started? In addition to these, you will still have many open questions concerning the relevant legal aspects and market conditions that affect your business idea.

Step 1: The preliminary interview
Your first stop for starting a business in Germany should be the “Industrie- und Handelskammer” (Chamber of Industry and Commerce) See: www.IHK.de. In comparison to other business organizations and other industry-based groups, the IHK supports members at 81 locations in Germany and represents 3.6 million businesses that are all legal members of the IHK. This fact makes the IHK independent of any single interest group and creates a strong force for dealing with political powers and bureaucratic permit offices.

The IHK’s partner organizations, which are known as “Außenhandelskammern“ (Foreign trade offices) can also be found in locations outside of Germany. See: www.AHK.de. These 120 offices are a good starting point for receiving initial information concerning a start-up in Germany.

It is worth your while to seek out your nearest IHK-office as the business-venture experts there can provide you with information on the local market, funding possibilities, and relevant contacts for start-up advice and detailed legal matters. We recommend that you set-up a personal consultation with one of their specialist early in your venture process. Then, prepare a model of your business idea for the meeting and work out the answers to any questions that could come up. An initial meeting with the IHK is also important because you are sure to come into contact with them at a later time. A German law requires the IHK’s approval of any business applications that are forwarded from district courts and foreign offices (at which you must file for residency approval).

Furthermore, you should contact the “Amt für Wirtschaftförderung” (Office of Business Advancement) which is most likely located in the courthouse of the city in which you hope to locate your business. Here, you can get more detailed information on requirements for your chosen business site, local funding possibilities and local economic conditions.

For those who are in a hurry to get their business established, but who still want to keep the founding costs within budget, consider the local offers of any existing entrepreneur centers. At such centers, you can rent office space while also increasing your networking potential with other firms located within the center.

Step 2: Founding the Business
It is especially important for foreign entrepreneurs to seek the advice of a business-venture consultant when it comes to the formalities of setting up a business in Germany. If you decide to seek advice beyond what is offered by the IHK/AHK, you can also contact private consultants that specialize in business start-ups. One source for finding such a consultant is the “Bundesvereinigung deutscher Unternehmensberater” (Confederation of German Management Consultants). See: www.bdu.de. You can also search the website www.unternehmensberaterscout.com.

The following questions are especially important for foreign entrepreneurs and business capitalists. They can be better assessed with the help of a consultant:

  • Which conditions must be met in order to start a business in Germany?
  • What start-up costs must the founder absorb?
  • In which legal form is it best to form my business?
  • How do I limit my liability?
  • What do I need to consider when registering my business and how long does the registration process take?
  • What legal aspects do I need to know about?
  • Who can help me develop a plan for the firm’s foundation and how much does a consultant for such a purpose cost?

Step 3: Running the Business – Specifics for Foreigners
To a large extent, all individuals have the right to open a business in Germany, as is documented in the "Gewerbeordnung“(§ 1Abs. 1 GewO) (Trade, Commerce, and Industry Regulation Act). This law is valid for all who wish to manage commercial operations independent of their status as a real or legal entity or as a German or foreign national. Limitations do exist, however, for foreign nationals who do not hold an EU passport. These individuals are subject to the “Ausländerrecht” (immigration law) with jurisdiction being at the local foreign office at which the individual is registered in Germany.

Foreigners still residing in their home country without a valid “Aufenthaltserlaubnis” (Foreign Visa) for Germany, must apply for such a visa BEFORE arriving in Germany. Employees at your home country’s AHK can help you with this. Your application will be forwarded from there to the foreign office in your future place of residence in Germany where it will then be reviewed before being accepted or rejected. In the case of acceptance, a foreigner will receive a foreign visa for a period of three years after which it may be renewed. However, the following prerequisites must be met by your business:

  1. public interest or a special local need for the product or service exists.
  2. the business operation makes a positive contribution to the economy.
  3. the project is financed through personal capital or an approved form of credit.

The approval of your business could very well falter based on criteria 1 or 3. Here, the German regulation offices allow themselves much leeway in their decisions. In order to lower your risk of rejection, be sure to discuss these criteria with your consultant as they apply to your business concept. As far as the second criteria goes, if at least 1 Million Euro are invested in the project or 10 jobs are created by your business, it has been fulfilled. Don’t worry, though, criteria 2 can also be fulfilled on a smaller budget.

Foreign residents who wish to start a business and already hold a valid visa should directly contact the foreign office at which they are registered. The local IHK or Handwerkskammer (Chamber of Trade) will usually be notified by the foreign office and asked for advice on the business aspects of your venture idea. The criteria that can be levied in such cases are clearly outlined in the “Informationsleitfaden IHK” (The Information Guidelines of the IHK)in German

At this point, the foreign office will decide whether your application should be approved based on their “best judgment”. In these instances, they decide independently of the IHK. The IHK only plays a supporting role to the foreign office’s decision, and often, the final decision is not shared with the respective IHK. The decision regarding the business venture is then sent in writing to the applicant directly from the foreign office.

Tip: the detailed and relevant specifications of the German IHKs can be accessed with the search phrases “Existenzgründung für Ausländer“ (Livelihood Establishment for Foreigners) or “Aufnahmen einer selbständigen Erwerbstätigkeit in Deutschland“ (Founding a self-employed business in Germany).

Which laws and regulations should I be familiar with when starting my business and hiring others? Without going into detail, this is a brief list of the most important laws with which business owners in Germany should be familiar. These are especially important for those owners who wish to hire external employees:

  • General Equal Treatment Act (Allgemeines Gleichbehan-dlungsgesetz – AGG) The goal of this act, which was first implemented in August 2006, is to prevent and eliminate discrimination on the basis of race, ethnic origin, gender, religion or world view, handicap, age, or sexual identity. For more information, see: http://bundesrecht.juris.de/agg/
  • Working Time Directive (Arbeitszeitgesetz – ArbZG) This law regulates the maximum amount of time an employee is permitted to work per day and determines when work breaks must be taken and how long they should last. It also guarantees both work-free Sundays and holidays and contains protective regulations for night and shift work. For more information, see: http://bundesrecht.juris.de/bundesrecht/arbzg/
  • The German Civil Code (Bürgerliches Gesetzbuch – BGB) This comprehensive list of basic laws also includes regulations for employment including those that apply to work contracts. These include the following:
    • Termination of Employment (Beendigung des Arbeits-verhältnisses) (§§ 620 bis 628)
    • Legal Termination Period Notice (Gesetzlichen Kündigungsfristen) (§ 622) o Written clausal requirements for termination or dissolution contracts and temporary written employeement contracts (Kündigungen oder Auflösungsverträge sowie befristete Arbeitsverträge bedürfen der Schriftform) (§ 623 BGB)
    • Right to an official work certificate (Anspruch auf ein Arbeitszeugnis) (§ 630) o Workers‘ rights in the case of a company takeover (Ansprüche von Arbeitnehmern beim Betriebsübergang) (§ 613)
  • Parents’ Time and Parents’ Funds (Elternzeit und Erziehungsgeld - Bundeserziehungsgeldgesetz –BerzGG) German law gives parents the right to a leave of absence from their place of work during a period known as “parents’ time”, which applies to the first three years following a child’s birth. During this time, either the mother or the father of a child can spend up to three years at home with the child. In the first year, a working parent is guaranteed “Erziehungsgeld” (Parents’ Funds), which compensate one parent for two-thirds of his or her salary up to a certain amount (currently set at € 25,200). For more information, see: http://bundesrecht.juris.de/bundesrecht/berzgg/
  • Trade, Commerce, and Industry Regulation Act (Gewerbeordnung – GeWO) Among other things, this act lists the general regulations for employment in Germany. These apply to all employees and include freedom of contract, an employer’s right to issue directives to employees regarding working time, working place, etc., benefits included in the salary, a key of abbreviations for understanding salary invoices, as well as the right to a work certificate, and details on the non-competition clause. For more information, see: http://bundesrecht.juris.de/bundesrecht/gewo/
  • Job Protection Act (Kündigungsschutzgesetz – KSchG) This law limits the ability of an employer to terminate an employee by granting workers the right to a termination review by the German Labor Court within three weeks after a termination is issued. This right is, however, limited to the termination of employment contracts that exist for more than six-months and to places of business with at least 11 employees. For more information, see: http://bundesrecht.juris.de/bundesrecht/kschg/
  • Expectant and Nursing Mothers Protection Act (Mutter-schutzgesetz – MuSchG) This law protects pregnant women before and after the birth of a child by prohibiting employers to assign physically strenuous tasks at work and guaranteeing a paid leave-of-absence during the period which begins six-weeks before the birth of the child and ends eight-weeks afterwards (twelve weeks in the case of multiple births). The act also grants women the right to lactation breaks once they have returned to work. During the aforementioned period of time, salary and job protection laws apply. For more information, see: http://bundesrecht.juris.de/bundesrecht/muschg/

These laws should give you an impression of the most important regulations for everyday business practices and dealings between employers and employees. Do not be overwhelmed, but remember the old German saying: “Es wird alles nicht so heiß gegessen wie es gekocht wird” (Food is not eaten at the same temperature that it is prepared.) In other words, things are never as bad as they seem. On this note, be sure to discuss any questions that you have with your business consultant.


You will find 35 other interesting articles in our book.

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Keywords: business start up in germany, sucessful with german clients, german business network, german business partners, german business practices , german business etiquette and manners , german business culture characteristics , german business culture , german business correspondence etiquette , business etiquette in Germany , business communication germany etiquette


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